Understanding the Steps of a “Know Your Customer” Process
To help battle against the multi-trillion-dollar financial crime
industry, firms themselves take steps toward solving the problem. One
way organizations have responded is by expanding their “Know Your
Customer” (KYC) efforts.
KYC references a set of guidelines that financial institutions and
businesses follow to verify the identity, suitability, and risks of a
current or potential customer. The goal is to identify suspicious
behavior such as money laundering and financial terrorism before it ever materializes.
KYC regulations originated from years of unchecked financial crimes.
The initial guidelines were drafted in 1970 when the U.S. passed the
Bank Secrecy Act (BSA)
to prevent money laundering. Notable additions came years later, after
the Sept. 11, 2001 terrorist attacks and 2008 global financial crisis.
The regulations put in place over the years have required firms to
monitor client behavior regularly. And there is no exception for not
complying. Any company—including banks, insurance companies, and
creditors—with exposure to client risk must develop a KYC strategy for
engaging with customers.
What are the requirements to “Know Your Customer”?
The “Know Your Customer” framework contains three steps: customer identification program (CIP), customer due diligence (CDD) and enhanced due diligence (EDD).
Customer Identification Program
At the minimum, firms must pull four
pieces of identifying information about a client, including name, date
of birth, address, and identification number.
Most firms take additional steps in their
screening process. Many will make sure that clients do not appear on
government sanction lists, politically exposed person (PEP) lists, or known terrorism lists— those who do appear usually require enhanced due diligence.
Other items considered at this time
include financial transactions, which firms use to separate potentially
risky behavior from regular business activity.
Much of this information comes from various reporting agencies, public databases and third-party sources.
Customer Due Diligence (CDD)
Customer due diligence is the process of classifying all the information collected during the Customer Identification Program.
Firms examine the nature and
beneficiaries of existing relationships to ensure all activity is
consistent with historical customer information.
The goal is to obtain enough information
to verify a customer’s identity and assess their riskiness. Since
financial crime happens quickly, firms frequently monitor this
information for unusual spikes in activity or changes to sanction lists.
Most clients pose little to no risk, but the few who do are subject to
enhanced due diligence.
Enhanced Due Diligence (EDD)
If a customer is believed to pose
additional risks, firms take extra steps to gain a better understanding
of their motivations. A high-risk person may include those with
political exposure or relationships with designated persons. Even
someone in a high-risk country can raise a red flag for compliance.
In practice, firms must demonstrate a
deeper understanding of the high-risk clients identified by a standard
customer due diligence program. Some of the information required to
perform enhanced due diligence includes a source of wealth verification,
detailed management reports and relevant third-party research.
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